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Optimization Edge: Using bid strategy reports and smart bidding signals from Google Ads to optimize programmatic display campaigns
In this article we explore how smart bidding signals from Google Ads can inform optimization in programmatic advertising campaigns.
Oct 10, 20243 min read
Optimal Real Time Bidding in Online Advertising
Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...
Nov 15, 20231 min read
Managing Programmatic Advertising Using Machine Learning
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...
Oct 7, 20231 min read
What is a Demand Side Platform?
A Demand Side Platform (DSP) is a technology platform used by advertisers and agencies to manage and optimize their programmatic...
Mar 21, 20231 min read
What is programmatic advertising?
We explain what programmatic advertising is.
Mar 21, 20232 min read
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