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Nov 15, 20231 min read
Optimal Real Time Bidding in Online Advertising
Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...


Oct 7, 20231 min read
Managing Programmatic Advertising Using Machine Learning
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...


Mar 21, 20231 min read
Why should businesses use A/B Testing in their digital advertising?
Using A/B testing in digital advertising allows businesses to make data-driven decisions and optimize advertising campaigns for better...
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