Emerse on Quality 3: Discrepancy between Google Analytics sessions and DSP clicks
Click discrepancy between Google Analytics sessions and DSP clicks. What causes it and what you can do about it.
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Mar 21, 20231 min read
What is a Demand Side Platform?
A Demand Side Platform (DSP) is a technology platform used by advertisers and agencies to manage and optimize their programmatic...
Mar 21, 20232 min read
What is programmatic advertising?
We explain what programmatic advertising is.
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