Prebid is an open-source set of solutions designed to streamline and optimize the process of header bidding in digital advertising....

There are two primary types of auctions in Real Time Bidding (RTB) and programmatic advertising. First-price auctions and Second-price...

To calculate the number of variants in an A/B test, for example when running A/B-testing using Emerse Labs in programmatic campaigns,...

Programmatic advertising platforms have revolutionized the way digital advertising is bought, sold, and managed. Key features of these...

Here's a step-by-step guide to help advertisers effectively leverage ChatGPT for their campaigns: Define objectives: Clearly outline the...

Using A/B testing in digital advertising allows businesses to make data-driven decisions and optimize advertising campaigns for better...

A Demand Side Platform (DSP) is a technology platform used by advertisers and agencies to manage and optimize their programmatic...

We explain what programmatic advertising is.

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