top of page
Dec 1, 20231 min read
Reinforcement Learning for Real Time Bidding
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Author: Erik Smith Supervisors:...
Nov 15, 20231 min read
Optimal Real Time Bidding in Online Advertising
Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...
Oct 7, 20231 min read
Managing Programmatic Advertising Using Machine Learning
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...
Aug 17, 20235 min read
How does programmatic advertising work - The Details
The Detailed Mechanics of Programmatic Advertising Programmatic advertising has emerged as a game-changer, reshaping how brands connect...
Aug 17, 20233 min read
Programmatic advertising for recruitment
Programmatic Recruitment Advertising: A Modern Approach to Hiring In the age of digital transformation, nearly every industry is...
Aug 16, 20232 min read
Programmatic Advertising Examples
Five outstanding examples of programmatic advertising campaigns Programmatic advertising has redefined the landscape of digital...
Aug 15, 20233 min read
Programmatic Buying Platforms
In the digital age, advertisements have evolved beyond mere static images and texts on web pages. They’ve transformed into a dynamic,...
May 9, 20232 min read
How does Header Bidding work?
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand...
May 9, 20231 min read
What is Prebid?
Prebid is an open-source set of solutions designed to streamline and optimize the process of header bidding in digital advertising....
May 3, 20232 min read
Key features of programmatic advertising platforms
Programmatic advertising platforms have revolutionized the way digital advertising is bought, sold, and managed. Key features of these...
Mar 21, 20231 min read
What is a Demand Side Platform?
A Demand Side Platform (DSP) is a technology platform used by advertisers and agencies to manage and optimize their programmatic...
Mar 21, 20232 min read
What is programmatic advertising?
We explain what programmatic advertising is.
bottom of page