Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Author: Erik Smith Supervisors:...

Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...

Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...

The Detailed Mechanics of Programmatic Advertising Programmatic advertising has emerged as a game-changer, reshaping how brands connect...

Programmatic Recruitment Advertising: A Modern Approach to Hiring In the age of digital transformation, nearly every industry is...

Five outstanding examples of programmatic advertising campaigns Programmatic advertising has redefined the landscape of digital...

In the digital age, advertisements have evolved beyond mere static images and texts on web pages. They’ve transformed into a dynamic,...

Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand...

Prebid is an open-source set of solutions designed to streamline and optimize the process of header bidding in digital advertising....

Programmatic advertising platforms have revolutionized the way digital advertising is bought, sold, and managed. Key features of these...

A Demand Side Platform (DSP) is a technology platform used by advertisers and agencies to manage and optimize their programmatic...

We explain what programmatic advertising is.