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Dec 1, 20231 min read
Reinforcement Learning for Real Time Bidding
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Author: Erik Smith Supervisors:...
Nov 15, 20231 min read
Optimal Real Time Bidding in Online Advertising
Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...
Oct 7, 20231 min read
Managing Programmatic Advertising Using Machine Learning
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...
Apr 26, 20232 min read
How can an advertiser use ChatGPT for A/B-testing of online advertising content?
Here's a step-by-step guide to help advertisers effectively leverage ChatGPT for their campaigns: Define objectives: Clearly outline the...
Mar 21, 20231 min read
Why should businesses use A/B Testing in their digital advertising?
Using A/B testing in digital advertising allows businesses to make data-driven decisions and optimize advertising campaigns for better...
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