Click discrepancy between Google Analytics sessions and DSP clicks. What causes it and what you can do about it.

In this article we explore how smart bidding signals from Google Ads can inform optimization in programmatic advertising campaigns.

How ad stacking is wasting your ad budget and how you can avoid it.

This is the first article in our series 'Emerse on Quality' where we discuss important topics in digital advertising quality control. We...

Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Author: Erik Smith Supervisors:...

Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...

Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...

The Detailed Mechanics of Programmatic Advertising Programmatic advertising has emerged as a game-changer, reshaping how brands connect...

Programmatic Recruitment Advertising: A Modern Approach to Hiring In the age of digital transformation, nearly every industry is...

Five outstanding examples of programmatic advertising campaigns Programmatic advertising has redefined the landscape of digital...

In the digital age, advertisements have evolved beyond mere static images and texts on web pages. They’ve transformed into a dynamic,...

Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand...