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Oct 176 min read
Emerse on Quality 3: Discrepancy between Google Analytics sessions and DSP clicks
Click discrepancy between Google Analytics sessions and DSP clicks. What causes it and what you can do about it.
Oct 103 min read
Optimization Edge: Using bid strategy reports and smart bidding signals from Google Ads to optimize programmatic display campaigns
In this article we explore how smart bidding signals from Google Ads can inform optimization in programmatic advertising campaigns.
Oct 93 min read
Emerse on Quality 2: How Ad Stacking is wasting your advertising budgets
How ad stacking is wasting your ad budget and how you can avoid it.
Sep 243 min read
Emerse on Quality 1: Fast Ad Reload Times
This is the first article in our series 'Emerse on Quality' where we discuss important topics in digital advertising quality control. We...
Dec 1, 20231 min read
Reinforcement Learning for Real Time Bidding
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Author: Erik Smith Supervisors:...
Nov 15, 20231 min read
Optimal Real Time Bidding in Online Advertising
Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...
Oct 7, 20231 min read
Managing Programmatic Advertising Using Machine Learning
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...
Aug 17, 20235 min read
How does programmatic advertising work - The Details
The Detailed Mechanics of Programmatic Advertising Programmatic advertising has emerged as a game-changer, reshaping how brands connect...
Aug 17, 20233 min read
Programmatic advertising for recruitment
Programmatic Recruitment Advertising: A Modern Approach to Hiring In the age of digital transformation, nearly every industry is...
Aug 16, 20232 min read
Programmatic Advertising Examples
Five outstanding examples of programmatic advertising campaigns Programmatic advertising has redefined the landscape of digital...
Aug 15, 20233 min read
Programmatic Buying Platforms
In the digital age, advertisements have evolved beyond mere static images and texts on web pages. They’ve transformed into a dynamic,...
May 9, 20232 min read
How does Header Bidding work?
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand...
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